1/1/2023 0 Comments Cisco upc modem hackSince sales are SKU driven and your engineering team is probably under funded, you have the exciting problem of maintenance releases. If you aren't releasing 5-6 SKUs each year, you're going to have a very hard time keeping your router on store shelves.Ĥ. Every time you release a new SKU, it's a new opportunity for marketing to try to sell the device to brick and mortar stores that they're trying to expand into. You cannot make be profitable with less than 10 actively selling SKUs. There are dozens of price and performance points you have to hit to meet the demands of the consumer market. Even if you're one of the big boys with double digit market share, you're going to have a very hard time keeping a decent engineering team staffed and your marketing team staffed at the same time while still breaking even.ģ. The profit margins on consumer routers are complete trash. Normally this isn't a big deal, if it wasnt for the next pointĢ. You need people who know 802.1ac like the back side of their hand, people who know how to set up and deploy linux environments, embedded engineers for debugging OEM driver issues, networking gurus for handling the voodoo in levels 2-4 of the OSI stack, application people for rolling the user interface, cloud people for cloud support. You need smart people at all levels of the stack to build a modern wifi router. For those who are curious, there's a bunch of reasons that contribute to why consumer wifi routers sucks ass:ġ.
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